Here is Guy Kawasaki’s latest book, which is his first e-book that was inspired from his use of Google+. The book is called What the Plus! Google+ for the Rest of Us, and it explains how to master Google+. Written only as an e-book, it will only cost $2.99, and will be available on Kindle and iBooks.
Guy wrote me to say, ‘I didn't plan to write this one – except that I fell in love with Google+, so I decided to write a book about it.’
As Guy extended the reach of marketing communication with his new book with existing social media devices, and so can you. Using the four principles of marketing, you can expand and extend your Presence. Every person that connects with you on Facebook or Twitter can enhance the reach of your cause. Like all things useful, it requires that you invest in some energy before you see movement and momentum. The journey of an ultra-marathon begins with the first step; it then adds up as you decide to keep going.
Leadership Lessons: How do you measure up to expectations? How patient are you in building up your wealth and worth? What is your accounting system for measuring value?