Those infamous words uttered by host of Survivor, Jeff Probst in every episode decides, ultimately, who will be eliminated for the game. In effect, each member of your tribe gets to vote for the one who they think should be banished from their tribe. By a process of secret ballot - in quasi-democratic fashion – one person will be eliminated, much to their consternation.
Tribes was a phrase coined by marketing guru, Seth Godin in his book of the same name. Gather a group, share a cause and spread the word. You will see it in almost every social media tool – share with your friend, retweet, et al.
Tribes can make or break the strength of a cause. Both brickbats and bouquets are tools of mass distraction and destruction. Careless and callous remarks can influence others, as do partial and preferential opinions. Thinking through the issues and challenging our own thoughts are necessary to ensure that new ideas and innovative practices can emerge during doldrums. Tribes can build a new business, or denounce a well-established one. The connections that tribal members build on are forged through time, shared interests, shared values, commitment and involvement. Leverage on this positively and you can magnify you cause astronomically. Lance Armstrong's LiveStrong yellow wrist-bands are a testament of how tribes rally for a personal and shared cause.
Last weekend, I found out that my friends shaved their heads for Hair For Hope. One-Armed Runner, Adam showed me his bald plate before he ran a half-marathon. This amazing fellow runs in almost every race despite being physically challenged.
Leadership Lessons: How often do you promote somebody’s cause? How widely does your word spread? How much weight do your recommendations hold? How active are you in networking your way through a charitable cause?
Should you want to promote your cause via social media and online marketing, this is a piece on how you can promote your website.