Tuesday, March 3, 2015

If You Like It, Sneeze It!

The power of the Tribe to influence can be enormous. Consider 'word of mouth', that form of communication 'behind your back' that may make or break you.

Reputation is part of your brand. Who you are, is reflected in your character, persona, style and presence. How we communicate ourselves to others, describes our set of beliefs, values, attitudes, perceptions, and judgements. Certainly, our behaviors are a mirror to who we are for they reflect our inner 'self' to an outward audience. For instance, wearing your sponsors is an attempt to promote the 'duality' of relevance for both advocate/ambassador and brand/sponsor. The relationship is one of collaborative partnership and alliance. 

Promoting ultra-triathlons (IUTA) and my sponsor Jabra on a Channel News Asia featurette.
When I went to Kona for the Ironman World Championships, I wore my Jabra colors with pride. I extended my support for the brand and its Bluetooth-enabled devices by wearing their race-attire in several more Ironman races, and my first Boston Marathon (2014). Channel News Asia interviewed me for that landmark event there, and my sponsors picked up on that in my Singapore interview on 'Ironmen and Ultra-Triathlons). I roped in my friends, Triple-Deca Iron-Triathete (that is 226km triathlons X 30 days) Wayne Kurtz from USA, and Singaporean Deca-Iron Triathlete (10 X Ironman over 10 days), Kua Harn Wei, PhD to be part of this experience and interview. I was informed by my friends, neighbours and family of the first telecast and subsequent re-runs. The 'reach' was highly positive, and I earned a sponsorship for this year.

How thoroughly do you think when you post on Social Media? Have you considered the implications and ramifications of your rants and raves? When you 'tick' on a 'LIKE', or make a 'Comment', what are, in effect, wanting to say. Every action has an equal and opposite reaction, when another disagrees with us.

How do you influence for your Tribe? How do you show support for each Friend, Follower, Member, and the like (no pun intended). When a Follower 'Retweets' or 'Favourite' your post, how do you 'return the favour'? Do you read one of their shared 'links'? Do you provide a response or recognition? Giving encouragement to a 'newbie' can be empowering. Sharing a personal tip, nugget of your wisdom, a quotation can translate into future mileage of extended influence. Being charitable, or not as asking for something in return can be a deeply satisfying feeling. 

Leadership Lessons: How do you build you reputation? How does your Tribe spread your influence? How do you live up to your reputation? What are you doing to add value to your Tribe of followers and supporters? How do you apply the Law of Reciprocity?
Sneezing for an author's new e-book