Jamie Oliver: Conductor of a One-Man Brand

I just finished reading (actually studying) The Unauthorized Guide To Doing Business the Jamie Oliver Way: 10 Secrets of the Irrepressible One-Man Brand (Paperback). Jamie Oliver is the celebrity television chef in his series The Naked Chef and Fifteen, restaurateur, author, stage performer, and philanthropist.
Trevor Clawson, a marketing consultant independently extracts ten lessons or principles from the irrepressible Jamie Oliver’s numerous achievements and accomplishments.
1)    Be yourself, but more so
2)    Extend the brand
3)    Build on what you’re good at
4)    Remember the social dimension
5)    Become the face of a supermarket
6)    Deal with adversity
7)    Go international
8)    Protect the brand
9)    Be controversial
10)Be bold
Clawson backs his arguments well, and as he describes it aptly: love him or loath him, Jamie Oliver is a brand that has withstood the test of time. I appreciated that Clawson cleverly drew on the patterns of Jamie’s success with strong research and smart reasoning. Clawson main emphasis of Jamie’s success is the latter’s brand values.