Choose your attitude was one of the Pike Place Fish Market’s philosophies of success. In essence, you decide to be happy or not be happy – your choice. The company of about 14 fishmongers, successfully, moved from average to world-class reputation because they revolutionized the way they ran their business. The world-famous fishmongers from Seattle decided to make a commitment to have our customers leave with the experience of having been served. In a unique way, the customers had the opportunity to experience being known and appreciated whether they bought fish or not.
What makes the Pike Place Fish Market different from its competitors? How did they influence other companies, in various industries, to consider adopting some of their success factors? One of the four philosophies indentified by the fish-throwing staff was to choose their attitude.
Attitude stems from our likes and dislikes. Attitude covers aspects of the ABC model: Affective, Behavioral and Cognitive. Our attitude reflects on how we are affected by an agent (place, person, event, or thing) emotionally. Our behaviors demonstrate how we respond or react to these agents. Cognition covers our thinking, perception, learning and reasoning. Recognition comes from cognition. Our cognitive abilities also include how we process and apply our beliefs and values.
For the staff of Pike Place Fish Market, it was a united and unrelenting commitment to become ‘world famous’. What would it take to become world famous? Thus, they engineered behaviors of worth that distinguished them differently from others. They inspired tribes of fans and shoppers who enjoyed the dynamic work environment that the humble company created.
If you have worked in an environment where people are helpful, encouraging and considerate, then your attitude towards people will likely be positive. If you have worked for a manager who has showed preferential treatment and put your career at risk, then you may have a negative attitude towards managers in the future.
Colleagues can describe each other’s attitude as positive, negative, good, bad, and indifferent. These words can have, long-term ramifications on each staff. Our words drive us to actions, or inactions.
What is your attitude as a manager? Do you treat your staff fairly? What is your view of staff? Do you find them an invaluable resource, or a necessary inconvenience? Do you think you are better than they are?
Leadership Lessons: 1) Do what you say you want to be. 2) Commit relentlessly to your cause. 3) Be. Never pretend. 4) Choose an attitude based on strong core values. 5) Love it. Live it.
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