‘How do you think you can you add value to this company?’ is a valid question that experienced interviewers may ask. It may be over-asked until it is a cliché, yet it has it relevance. In marketing, we call this a differentiator. How are you positioned differently from others?
Corporate headhunters will not call upon you unless you have made a mark in the ocean of professionals. What is your specialty, and have you attained expert-status and mastery? How do you stand out? How do you demonstrate that you are out-standing, while retaining your humility and humbleness?
Do a SWOT analysis. Identify at least three factors each for your Strength, Weaknesses, Opportunities and Threats. When applied from product branding to personal branding, the SWOT analysis reveals useful information about your value. Define ‘experience’ beyond the fact that you are aging, or spent more years in the company than the junior staff. What have you done to convert your years of loyalty to the company into the reputation as expertise, subject-matter expert, creative problem solver, and leadership?
In competitive sport, your results indicate your place in the universe of competitors. Your competency in one area of talent and development, leads to your competitiveness. By moving up ten ranks, and improving on your relative and absolute rankings, you will move up from amateur to elite status as an athlete. The podium-winners become a preferred choice for selection for interested and eager sponsors.
If you are not a leader in your field, then you are a follower, and, there are many of them out there. Mediocrity is in abundance. Mastery is rare. Re-position yourself a resourceful professional and prove your worth. Back up your talk and promises with results and resolve. Prove to them that you are worth it.
Leadership Lessons: How educated are you about marketing? How seriously do you apply Personal Branding 2.0? How do you brand yourself as a leader in your field? Distinguish what your worth is, how you can be valuable, how you add value and value-add, show your worthiness, and make it worth their while.