Valuing Oneself & Others

How do you measure performance and value your talents?

Have you 'actually' measured your value?

'Perceived value' translates into 'actual value'. That is why the best people are sought after by potential employers and executive search specialists. When these people value your skills, wisdom, experiences and competencies you get compensated more, are recognised and  valued even further. 'Pay for the best' is the truism when it come to employment and employability.

How do you appraise your value? How do you get valued like a precious diamond is assigned a price-tag, or your property/real estate is appraised?

Before your next performance appraisal, do a SWOT Analysis. Born of marketing, and used to assess the value of a brand, SWOT can be used to assess your valuable skills, and Unique Selling Points (USPs). SWOT is an acronym for Strength, Weaknesses, Opportunities and Threats. By identifying, in detail and exactness, your Strengths (abilities and capabilities) - you can project your Opportunities (including future value and potential). Your Weaknesses need to be reduced, and converted into competencies or your Threats increase to become your risks.

Do a SWOT Analysis before your next Performance Appraisal interview, job interview, or when updating your LinkedIn profile. 

Leadership Lessons: How do you value yourself? How do you value others? How do you answer questions relating to value, relevance and importance?

How Will You Add Value To This Job?

‘How do you think you can you add value to this company?’ is a valid question that experienced interviewers may ask. It may be over-asked until it is a cliché, yet it has it relevance. In marketing, we call this a differentiator. How are you positioned differently from others?

Corporate headhunters will not call upon you unless you have made a mark in the ocean of professionals. What is your specialty, and have you attained expert-status and mastery? How do you stand out? How do you demonstrate that you are out-standing, while retaining your humility and humbleness?

Do a SWOT analysis. Identify at least three factors each for your Strength, Weaknesses, Opportunities and Threats. When applied from product branding to personal branding, the SWOT analysis reveals useful information about your value. Define ‘experience’ beyond the fact that you are aging, or spent more years in the company than the junior staff. What have you done to convert your years of loyalty to the company into the reputation as expertise, subject-matter expert, creative problem solver, and leadership?

In competitive sport, your results indicate your place in the universe of competitors. Your competency in one area of talent and development, leads to your competitiveness. By moving up ten ranks, and improving on your relative and absolute rankings, you will move up from amateur to elite status as an athlete. The podium-winners become a preferred choice for selection for interested and eager sponsors.

If you are not a leader in your field, then you are a follower, and, there are many of them out there. Mediocrity is in abundance. Mastery is rare. Re-position yourself a resourceful professional and prove your worth. Back up your talk and promises with results and resolve. Prove to them that you are worth it.

Leadership Lessons: How educated are you about marketing? How seriously do you apply Personal Branding 2.0? How do you brand yourself as a leader in your field? Distinguish what your worth is, how you can be valuable, how you add value and value-add, show your worthiness, and make it worth their while.