Tuesday, May 10, 2011

The Need For Proper Positioning

Jack Trout and Al Ries – marketing gurus – wrote the definitive 1981 book ‘Positioning: The Battle For Your Mind’ which has become a must-read book for those practising marketing and branding. It can certainly be extended to leadership.

Positioning also shows you how to:

1) Build your strategy around your competition's weaknesses
2) Reposition a strong competitor and create a weak spot
3) Use your present position to its best advantage
4) Choose the best name for your product
5) Determine when, and why less is more
6) Analyze recent trends that affect your positioning

Battles may be won without seeing your adversaries. War of words can take place off-line as well as online. The digital domain has become a non-physical, yet honest platform for people to air their emotions and opinions. Each approach has its consequences and impact, and these must be considered for we leave our imprint behind.

Writers leave their indelible print behind. Noam Chomsky writes about his reaction to global news and questions our over-reaction and premature celebratory responses.

Leadership Lessons: How do you earn the hearts and minds of your team members? How does your staff view you in their mind’s eye? What is your status to them? How alert and aware are you of the impact of your messages on others? How do you lead the head, hearts and hands of your people?

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