Wednesday, December 30, 2009

The Year of Emitting Dangerously












In this tail end of 2009, we have been subjugated or smittened with a cornucopia of 2.0/Generation Y slang: from carbon imprints to Obamism to Tweets to Social Media 2.0. The confusion is mounting, as is the fear of an unstable and uncertain future defined by digital parameters. And, we are not talking about our fingers or numerals!

James Cameron’s Avatar may be an attempt to pre-date his prediction and predilection of the global troubles that may heavily befall us. Woe betides us. The world will end soon, if the film 2012 is to be believed. The plethora of extra-terrestrial and terra firma-based doomsday films may have worked their strange and enchanting magic on us. Al Gore’s An Inconvenient Truth may be the wake-up call for mankind, and our leaders. The writing is on the wall, and it is not all graffiti but a cryptic code that may require attentive and meticulous interpretation by vigilant code-breakers. Spew smoke, eat lead and then perish – a simple equation, really for spoiling Mother Nature, and our nature.

Over the months, we have been indirectly promoting a multi-sporting endurance culture and lifestyle. We made overt and covert references to cycling, running and swimming – our meek attempts for promoting and marketing alternative modes of transportation. Perhaps, we are merely attempting to reduce our carbon footprints, and other noxious and indelible residues.

Save a planet: Ride a bike. Please make way for us humble cyclists whether we pay road-tax or not. Coming right!

Illustration of rider: Tan Boon Fong.

1 comment:

Crazy2Tri said...

Oh yea, let's reduce our carbon footprint more in 2010 or should I say, let's take care of our bodies and our environment will be saved. We can : use tele-conference instead of travel, work from home, cycle to work, take the stairs, eat less processed food, do the 3R, etc. When we are healthy and fit, so will the earth.