Push and pull are Newtonian laws. Influence follows these forces.
Marketing is pull. Sales is push. Work these forces without losing balance. Influence means bringing them to your side, without resistive forces. Offend people, and they become defensive. In Tai Chi Chuan, if your opponent pushes you - you pull them towards you. You shift them. You shift their balance of powers. When you exercise your attraction and allure, you lure others towards you with your pull.
The shortest distance between two points may be a straight line. Go for it, instead of going around in circles. Go directly for it!
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