Review of Tribes

Seth Godin’s latest book is only 140 pages. This is the new format for publishers: Small and compact (thus, portable) paperbacks which do not cost significantly less.

The author of ‘The Dip’, ‘Purple Cows’ and his famous ‘Permission Marketing’ promotes the notion of ‘tribes’. Essentially, this calls to mind ‘Raving Fans’ (Kenneth Blanchard of One-Minute Manager fame, and Sheldon Bowles) and evangelists proselytised by the charismatic marketing guru and Apple-evangelist, Guy Kawasaki.

I have found that, Godin’s books challenges us to think in unconventional ways. His ideas may be a radical, an antithesis to traditional business; however, underlying his short, almost anecdotal vignettes are other people’s wisdom of being leaders. In short, you lead and, hopefully, somebody follows and starts his own tribe. Recipe for a tribe: Rally a common cause, and ensure an effective communication network. Most not-for-profit organizations abide by this simple process.

I have read online reviewers describe Godin’s books as common sense, however this is not as obvious as is thought. The key takeaway, of this book about leadership, is to lead. Leaders do. They make things happen. Go forth and start your tribes.