I assure you that I don’t mean the title to be rude. I am referring to those who have optimized the use of social media tools such as Twitter. What do you mean you are not on Twitter? Get a move on it. Leaders do things. Start Tweeting. Roger Chow, my training buddy in triathlon, connected with me on Twitter today so it triggered off this post. We are both Generation X, with Generation Y aspirations.
Twitter asks one question, "What are you doing?" Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web. On 17 April 2009, Actor Ashton Kutcher was famous for beating CNN Breaking News in getting one million subscribers to follow his ‘updates’. Wife, Demi Moore helped with her collective star power, beating CNN by 1,200 tweets. Facebook has this application, so it may be a function that you are already familiar with.
Perhaps, there is a misconception about the irrelevance of Twitter; mainly, who cares about what you are doing? However, within your social circle (also affectionately known as your tribe) what you do may be of interest to it. It is an application that should be tested before you can rightfully criticise it.
Read Keith De La Rue’s essay on the impact of social media tools. He provides insights on the popular tools such as Twitter. He argues a sound case about using Twitter to post notes while at a conference. This tool promotes the skills of writing with a sense of focus, brevity (not more than the 140-character limit) and sensibility. Each tweet should be important and relevant to your reader.
As I have shared with friends and students, keep your phone text messages brief yet comprehensive. If you are not clear enough, it will invite extra and extraneous responses that eat into your time. For business matters, spell in clear, avoid emoticons, and get to the point. Compose your message clearly, convey your message with well-considered vocabulary, and commit to communicating.
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