Branding Your Leadership

Is it important to brand your leadership?

In many ways, the answer is a resounding YES. In fact, your personal branding is a critical part of how people identify with you as a leader.

When surrounded by others, how do you stand out? What distinguishes you from others? What is your signature style? Do you have leave a distinct impression when you leave a room?

What is brand? Simply put, it is more than your name. It is the person behind the name. It is your foreground combined with your background. Your brand contrasts yours with others. Branding makes comparison with others more focused and relevant. Branding makes the common, un-common. It enhances your perceived value and capability when others measure you, and decide to include you in their equation for a successful future.

These are dimensions that you may consider as you explore and develop your leadership brand.

1) What are your values and beliefs about people?

2) What do you stand up for?

3) Who do you represent?

4) How do you express your personality?

5) What is your character?

6) How do you position yourself with others?

7) Which are your strengths and weaknesses?

8) What motivates you into action?

9) How do you reflect your tacit wisdom and tacit experience?

10) What do others say of you when you leave their company?

Can we afford to NOT brand ourselves? We will delve in detail each dimension in the coming weeks.

Leadership Thought: What is behind your name? How would you like to be addressed?